Why is word of mouth important as a builder?

Why is word of mouth important as a builder?

Social media is a marketing platform that has been around since humans could communicate. We’re not talking about Facebook or Instagram here, though. Word of mouth marketing (WOMM), the original Twitter and Instagram, has proven to be the most valuable and effective...
Why is copyright important to builders & designers?

Why is copyright important to builders & designers?

Most people think the term “copyright” is limited to things like books, music, brand names and movies. However, in Australia, the Copyright Act of 1968 provides creators of any original work with exclusive rights to use that work. Building plans are specifically...